WHY? Total Football Player
Football belongs to everyone, but quality football education is often hard to access, expensive, and difficult to measure.
Whether you are a player, coach, or parent, one challenge is the same: how can we be sure a player really understands what they are being taught? Players can often repeat what a coach says but still fail to apply it on the pitch, and sometimes they do not fully understand the language coaches use in the first place.
This platform solves that problem.
📌 It provides a clear, affordable way for players of all abilities to learn and prove their understanding of essential football concepts, including tactics, formations and positions, core skills, attacking and defensive principles of play, the field of play, phases of play and more …
📌 Every lesson uses standardised football language, helping players not only grasp the ideas but also understand the terminology that coaches rely on. Many players hear this language in training but hesitate to ask what it really means, so this platform helps them catch up, keep up, and communicate confidently.
📌 It gives coaches a way to say, “If you really understand what we have covered, go take the test and show me.”
📌 It gives parents a way to support their child’s football education, providing structure and clarity around what is being taught.
By making both football’s key concepts and its language accessible and measurable, we help coaches work more effectively, players build real confidence, and teams improve together.
“To watch a football game is to watch the world in miniature. The more you understand, the more you can see the beauty in the game.”
Arsene Wenger
HOW
We complement on-field coaching with a modern, accessible learning approach:
🔹 Online modules covering essential and advanced topics, available anytime
🔹 Interactive quizzes that let players prove what they know and help coaches quickly identify where understanding is strong or needs improvement
🔹 Personalised feedback tools so coaches can tailor training to individual and team needs
🔹 Clear, step-by-step lessons that players can work through at their own pace
🔹 Affordable access for all, removing the cost barriers often associated with football education
WHAT
Our platform offers:
📚 A structured football curriculum, covering lessons like tactics, formations and positions, core skills, principles of play, field of play, and phases of play
📝 Interactive quizzes and assessments so players can demonstrate understanding with confidence
🧠 Coach tools to assess individual and team comprehension quickly and efficiently
⚡ Custom tactics testing tools for coaches preparing teams for specific strategies and formations
🌍 An expanding library of expertise, with future contributions from experienced coaches
💸 Affordable, inclusive learning paths, designed so players, coaches, and parents can benefit without high costs
WHO
I am Charlie, and after more than 20 years full-time coaching football in Hong Kong, working with beginners, grassroots players, and semi-professionals, I built this platform to make football knowledge accessible to everyone.
I am also looking for passionate coaches who want to help change how football is taught. If you have earned your coaching badges and have a track record of success as a coach or manager, I would love to connect. You can help share expertise on a scale that has not been attempted before, and we will feature your knowledge and achievements as part of this growing community. We could even tailor a course to your teams needs, accessible to only your players.
Understanding the need for "Football intelligence"
Some quotes from some of the greatest minds in world football about learning the game:
Mikel Arteta
Speaking about having an understanding of positional play Mikel Arteta gave an analogy:
“If I am in the kitchen and I know the glasses are always in this cupboard, I get my glass of water more quickly.”
Johan Cruyff
“When you play a match, it is statistically proven that players actually have the ball three minutes on average … So, the most important thing is: what do you do during those 87 minutes when you do not have the ball. That is what determines whether you’re a good player or not.”
Ian Wright
“Teddy [Sheringham] didn’t need pace, he was five yards quicker upstairs. He already knew what was happening before the ball came to him. Dennis Bergkamp was the same. He’d already had a look before receiving the ball. He never wasted a pass, especially when he got into the last third. He’d pass the ball to me in a situation where it negated the defender.”
Michel Bruyninckx
“We need to stop thinking football is only a matter of the body, skillfulness will only grow if we better understand the mental part of developing a player. Cognitive readiness, improved perception, and better mastering of time and space in combination with perfect motor functioning. It’s about letting ‘competition’ go and opting for ‘education and apprenticeship’.”
Chris Ramsey
“Football intelligence is about being mentally versatile to roles and responsibilities quickly someone who moves from team to team and fits in no problem understands the nuances of different systems.”
Gary Neville
“For sportsmen or women who want to be champions, the mind can be as important, if not more important, than any other part of the body.”
Pep Guardiola
“If each person does their job, and they know what it is because I make sure they know, then we are a team that is difficult to beat.”